Matt Foreman: Hey everyone, welcome. This is the Mow Money, Mow Problems podcast. I’m your host Matt Foreman with us today for the very first podcast. Hopefully they get better over time. I have with us Cameron Gaskin-Aukett. He is with From the Ground Up Landscape Design in Seminole, Florida. Cameron, I’ve known you for a while.

Super happy to have you on here. I very much appreciate you. So what we’re going to do in this podcast is hopefully going to continue to grow, but what we’re going to be talking about It’s just Cameron’s journey in the green industry. Some of the things that he’s learned because he is a veteran here and we’re just going to be having a discussion, going through the ups, the downs, the in betweens, and then just hear about his growth story in that.

So with that Cameron, thank you for joining. So tell me a bit about from the ground up landscape design, what do you currently offer?

Cameron Gaskin-Aukett: Oh man offer right now or what did I used to offer?

Matt Foreman: That’s a great question. We’ll probably expand on that. But, offer just at the moment. Currently what are your preferred jobs?

Cameron Gaskin-Aukett: Yeah, so right now we are a full landscape design product, design company. What we try to tell everyone is we can handle anything you can see outside your house. So that’s going to be everything from pavers to irrigation tree work we’ll do the drainage for you. We want to touch legitimately everything.

Our job is to be a one stop shop, so that means if you need a pool made, if you need a pergola put in, if you need outdoor lighting, or if you want your backyard to look like Pinterest, that’s what we can do for you. That’s

Matt Foreman: awesome. I know that’s pretty much where everybody starts is Pinterest. So that’s

Cameron Gaskin-Aukett: Great pitch, it’s crazy Pinterest actually used to be the bane of my existence now I’m like, hey bring every bit of interest you can bring to me that way I can get some sort of an idea and see How we can twist this, to be like, Florida native or Florida landscaping not from Michigan,

Matt Foreman: yeah, exactly so You, you already brought it up.

What did you use to offer versus offering now?

Cameron Gaskin-Aukett: Man long while back, about eight years back I used to just be bare basics very new to the industry, trying to figure out what we could handle, what we couldn’t handle. It used to just be bare bones, man. You’re talking about installing some sod, maybe a little irrigation work here and there doing the bare necessities, some mulch.

Some, some rock nothing super crazy. We did lawn maintenance way back when as well, just anything and everything that could bring in some sort of capital to help my family grow and help keep us in a house. It’s what we did. God bless. Has that changed, man? Super excited to where we’re going now.

Yeah, that’s awesome.

Matt Foreman: So with with your early days, you said you were doing lawn maintenance. Did that, was that just. Mowing lawns like monthly, like how is that working for you? Like, how did you get in to that and then upgrade so far into full landscape

Cameron Gaskin-Aukett: design? Yeah, great question. Anyone in the mowing industry knows that it is a very cutthroat world.

It is, or can be relatively hard to make any sort of actual capital in that. And it’s just, it’s all encompassing, man. You have a client who calls you at eight o’clock at night. Hey, I have a big old shindig tomorrow in my backyard and you guys didn’t mow and you know that you sent the guys there and you know that they showed up.

What did they do? It becomes a lot. It becomes a lot mentally and it’s really hard to maintain any sort of social life outside of that or even, I have small kids, man. So it’s hard to figure out what that’s going to look like for them. Very glad that we pivoted from there.

The lawns definitely brought in the income, and it definitely helped maintain me for a while. And that actually led to more landscape jobs to start with. And I actually still do landscape jobs for my old lawn clients. But super blessed that I no longer have to mow lawns.

Anyone who does that, God bless them. They are definitely in the trenches. Yeah,

Matt Foreman: that one’s, it is tough, like lawn maintenance is definitely tough, especially when you’re competing with Every person that has a truck and a lawnmower or even the neighborhood kid down the block. I can definitely see where those challenges lie.

Especially when your only loyalty with somebody is mowing their lawn, which is not really the stickiest thing sometimes. So

Cameron Gaskin-Aukett: that was the hardest thing for me, especially this time of year. When all the mowing slows down that you’ve been mowing for 10 months and then the last two months Hey, sayonara, it was nice seeing you.

I’ll pick you back up when the grass starts to grow again. Or worst case scenario, you have all of these people who get some income money back. And it’s Hey, neighbor down the way has got a big old mower. Now he told me he’d do it for 15 instead. If you’re 35, what are we going to do?

Can we cut costs? And I’m like. Ma’am, you’re the nicest woman I’ve ever met, but I pay myself more than 15 a cut. So trying to figure out how I’m going to be able to still do this for you. Yeah.

Matt Foreman: Yeah. That’s always tough. Obviously the quality shows versus a kid in the neighborhood versus a full scale team.

But sometimes people just don’t understand the one, the consistency, the trustworthiness and Just getting it done right, so that, that is, that’s always got to be a tough one, versus where you’re at now, obviously, you’re not going to be hiring the kid down the street to do a full landscape gut job you want to hire the professional full disclosure too Cameron actually did my backyard, it I live in paradise now and so it, it looks amazing, so I can definitely vouch for him, I will be a testimonial to him there with that you transitioned from basically doing these smaller jobs to these really grand things, how did you get into design, because, you went from being pretty physic high physical labor I don’t want to say monotonous, but, they’re, like, the learning curve is not that great, versus Now you’re doing landscape design jobs, which is it’s tough.

I know, and I’ve watched you firsthand. You just, you take a look at a job and you can visualize it. I can either put it on pen and paper or put it in a CAD design, whatever it is. How did you make that leap? Cause that seems like a big leap to go from lawn maintenance to. Man, I’m a rockstar

Cameron Gaskin-Aukett: designer.

Yeah, man. Great question. And actually most times it becomes relatively difficult to try to explain it because our industry is so cutthroat, my first thought was, how do I stand above my competition? How do I make sure that I’m not just another Joe Schmo comes out and says, yeah, we can throw some crow ends in and, throw some palms here.

It’ll be the tropical paradise. So my first thought was, how do I elevate myself and elevate this company? So I did two things. I went back to school and got a horticultural degree. Which sounds super crazy. Honestly, it’s one of the easiest things I ever did. If you love what you do, it’s never actually like work.

For sure. So the degree definitely set me apart and honestly, it allowed me to meet so many professionals in my industry already. That’s been my second best help, man. I relied on people who knew more than me, say in the area of irrigation or in the area of soil treatments and amendments all the way down to what’s the best grass for the best area and why does it do well.

That way now when people have questions, instead of being like, you know what, I’ll have to go ask someone else Hey, hold on. How long do you have? I’m going to give you a 30 minute lecture on the horticulturalness of. Yeah, everything you just asked me, right? So definitely relying on the other professionals who have already been in the industry, who are within my realm, who don’t compete with me, because I don’t believe in competition, but who are just doing it a bit better and a bit more faster, stronger, as like their actual job, rather than me trying to just wing it and be like, Hey, I’ll learn by fire, trial by fire is not it in this industry.

Yeah, absolutely not.

Matt Foreman: Yeah, no, especially with these high ticket items. Especially most of them being in five figures and up. So yeah, this is, and like with what you were saying is when you want to explain. The nuances, the horticultural part of it it does show your expertise. And that’s, it honestly puts people at ease that are going to make a huge financial decision to know that yeah, you actually know what you’re talking about versus having a.

Plants and palm trees around that the fence over there. It’s more of this is my recommendation and here’s why, and here’s why it’s going to flow for everything that we’re about to do here. I

Cameron Gaskin-Aukett: honestly believe, man, that’s what’s actually set us apart for the rest of our competition is just.

Kind of being that devil’s advocate, nine times out of 10, they say customer knows best. We’re not in our industry. They don’t know enough about sun and shade tolerant plants. They don’t know enough about, how bad their soil is. Do they live on the beach? Is there going to be a ton of salt?

What does that look like? Do they have a pool? Do they have kids? Do they have dogs? And that’s now what we’re able to finally bring to the table. It’s we have enough knowledge between myself and the rest of the staff. We can finally figure it out. Hey. There is a reason why this is failing in this area.

Let’s let’s uncover that. Let’s tell you hey, maybe we shouldn’t do this again, but here’s an alternative as to what we can put in this area so that you’re not calling me back out and we’re creating a ton of longevity for you. Yeah. So

Matt Foreman: how do you deal with that, though, when people are putting in their suggestions?

Do you ever cave on that and just do it and be like, hey, you’re going to You’re going to hate what happens here, or do you offer a bunch of recommendations and do your best to push them away from what could potentially be a disastrous decision.

Cameron Gaskin-Aukett: Man. Yeah. 95 percent of the time, unless the customer is so gung ho on a specific plant, you can help guide them towards a different direction.

Nine times out of 10. It’s not the plant itself. It’s just the color or the bloom. And there’s so many other, especially living in Florida, man, there’s so many other plants that can give that to us. It becomes very easy to be like, Hey, this won’t work in your area, but here’s five other plants that will bring the same color in the same bloom.

that will do so much better in this area. Now, God forbid, if they are super gung ho on this very specific plant I will tell them up front, hey, there is a chance that this dies. And I’m sorry that if that’s the case, I will do our best to amend what we need to in order to make sure it lives.

But there is a chance that this will unfortunately suffer here. Just know that I want to make sure that I can warranty everything and we can’t warranty what we know for sure is going to fail to start

Matt Foreman: for sure. Yeah. No I absolutely get that. And it’s. I Went through the same thing. I’m like, man, I want palms everywhere.

I want this and that , and I gotta understand that. Yeah. It’s not, it isn’t what I want. It’s what’s going to work best. And at the time. Sure. It can be a gut check. Man I wanted it this way, but he recommends it this way. But once you see the full picture, especially a year later, like once everything’s starting to bloom and everything finally grow in, this is, yeah, it is.

It’s spectacular. With that, do you use do you use CAD to like kind of show what it would, what it could be obviously prior to starting and then what it could be at Bloom and all that? Like how, what’s your involvement with that as it relates to that client journey?

Cameron Gaskin-Aukett: Absolutely love CAD design huge benefits of CAD design outside of just having a very basic diagram of, hey, this is what the landscape is going to look like.

The CAD design that we have now, which has upgraded over the years, started from just a very simple, here’s your outdoor project. Here’s a quick overlay of plants. It’s all kind of two dimensional, man. Now we can do everything from three dimensional. We can turn it. We can show you what’s it look like from a bird’s eye view.

1000 feet up all the way down to the microscopic portions of the project. We can show you where the beds are going to be in a radius of how that bed’s going to be created. How much rock you’re going to need within just one specific area. It’s been huge, mostly for the larger ticket items, because those people know that if they spend a little bit more, they’re going to get a lot more for their buck.

And those projects become so detailed that my team needs to understand. Hey, I’m going to go on this blind because I’m not the one who sold the project. I know nothing about this person’s property. How do I make sure I do my job? Here you go. Here you go, John. Here’s the CAD program we made up.

Here’s everything that they’re expecting. Here’s every spec, every blueprint. Here’s exactly where you’re going to put your edging, right? It’s been night and day. Anyone who doesn’t use a CAD program should 100 percent use it. If they want a great one. Quick shout out to structure studios. It actually, especially if they’re doing any work with pool builders or custom homes, it actually goes directly into theirs.

It integrates seamlessly. So now they can sell a package and you will 100 percent will just market yourself three times higher to those custom homes and those pool builders, man, night and day. Absolutely. That’s awesome.

Matt Foreman: So do you use that in like your proposal process? Are you sending out those designs?

I’m sure if you do, obviously it would probably set you leaps and bounds ahead of people that are just either talking about it or even pen and paper.

Cameron Gaskin-Aukett: Absolutely. Now we do end up at this point having to charge people for a CAD design. Unfortunately I’ve been burned one, two, ten, too many times and you’re like, Hey, where’s my design at?

I’m like, listen. We do this because we 100 percent believe you’re going to be going with us. Here’s what we’re going to do. It’s going to cost you X amount of money. We will give this back to you if you go with us on a project. If not, this is a one time fee. You can use this for anything else.

We’ll give you an unlimited amount of times that you can go ahead and edit this. But understand, we can’t give it to you for free because sometimes, man, we’re spending 10, 15, 20 hours on a design and then they just ghost us. I Will tell you though, sold my largest residential job to date without a pool, without a pergola.

We’re talking artificial turf pavers, very large backyard, but a ton of very intricate type of workings. That was 120, 000 job. She did not look anywhere else because I showed, I came with my computer, showed up with the CAD program. It was like, you tell me what you don’t like about this. Her mouth just dropped.

She was in awe. She was like, this is the coolest thing I’ve ever seen. Where do I sign? I’m like, ma’am, I haven’t made you a proposal yet. She’s that’s fine. What is it? Give me a ballpark. I was like 120, 000. She’s great. I’ll sign right now. Where do I send the money? That’s awesome.

Matt Foreman: Okay.

Thank you. Yeah. I actually love the idea of. No longer allowing free CAD designs. It’s going to disqualify all the people that are just like tire kicking. And what do you charge for just the CAD design? We actually charge per hour at this hour

Cameron Gaskin-Aukett: spent on it. Absolutely.

Matt Foreman: Oh, awesome. That’s great. So yeah, I mean that even further.

Commits these people to you, but it also commits them to just a project in general and that’s what you’re really looking for i’m sure you go throughout all the time people calling you for the first time Hey, I want to get a quote and then you once you tell them X amount of thousands of dollars are like, I wasn’t ready for this.

I need to go back and backtrack and we need to start budgeting, blah, blah, blah. They think they’re ready for a landscape design project, but I’m sure more times than not, they’re really not ready. And yeah, you can’t be giving a cab design to those people. So yeah, no, it definitely makes. And you say the time spent on the CAD design though is and the amount charged is then put into the final bill, like is removed from the final cost, right?

Cameron Gaskin-Aukett: Exactly. If you end up going with our company our biggest job is to make sure we become advocates for you. And what better way than to give you your money. Towards the proposals. We’re not giving your money back. It’s going directly into that project but that is a step above what the rest of these companies will do where it’s hey Listen, it’s eighteen hundred dollars to do this design You’ll love the design but it doesn’t go back to your project Now your project’s another x amount of money on top of that, you know We’re gonna add it back in there just to give us a again a little more incentive just to go with us over johnny bahama down the way.

Matt Foreman: That’s awesome, man. Okay you’re in Florida you are a lot luckier than a lot of lawn care landscaping companies up north when it comes to seasons. That’s not to say that you don’t have seasons. What, if any, though are your seasons? What is that range? And what is, What does that slow season really mean to you?

What really slows down and

Cameron Gaskin-Aukett: why? Yeah wonderful question. When I first started, my slow season was essentially when the grass stopped. Now that we’ve pivoted and are we’re no longer doing lawn maintenance, now we’re just doing landscaping. My slow season is only, and this in the nicest sense, it’s only when the kids get out of school for that week long.

And Thanksgiving is where I won’t get any calls. And then probably honestly, the month of December we generally slow down, which is beautiful by the way, it allows us to have time with our families again, we’re able to have some time to recoup. Yeah, man. I used to think of it like, Oh no, how am I going to do X, Y, and Z?

How am I going to pay bills? Now it’s Hey, listen, that trailer that we broke three months ago that we haven’t fixed yet. Now’s the time. Yeah. Or, we have a shop in, shops, ultimately get neglected. That’s a nice, that’s a nice word for putting what we have now. And it’s Hey, why don’t we spend a few days reorganizing and getting rent back up because come January, man, January one, when the kids are finally getting back into school and they’re like, Hey, We’re not going to have them for another, six months until school’s out.

It’s go. Absolutely.

Matt Foreman: That’s awesome. So with that, being that your seasons are more social rather than weather related how do you plan for those? I know obviously that’s a very optimistic approach, but you have bills you got to pay. You got salaries you got to pay. It’s those salaries don’t really stop the obligations don’t really stop, so how do you plan ahead just as a business owner to make sure that you’re one, covering costs, but two maintaining a profitable company?

Cameron Gaskin-Aukett: It used to be super difficult. I’ll be honest. I’m a great landscaper. I’m a good visionary doing anything with finances is definitely the bottom of my list, man. I will tell you one of the biggest things that I found is if we budget for having a month. Or a dead month is what most people will call it at the end of the year.

And we allow ourselves a, just even just a thousand dollars, 2, 000, whatever your bottom line number is and use that to ramp up your business within the first 11 months, that back half, that last month, that back half month. It doesn’t mean a thing to you because you’ve already budgeted for it.

Another thing that I’ve explained to my guys is that, Hey, we’re not going to lay you off, we’re going to, you’re going to keep your salary, but here’s what I need out of you, I need you to clean the shop, I need you to fix the trailer, I need you to get things ready to roll again, because January one, man we’re hitting the ground running and they understand that for the first 11 months, their job is to go.

And then at that last month, they’re able to take some time to see their family. Just what I’m trying to get at is it allows them to have a sense of pride. It definitely pushes them to work a little bit harder. But at the end of the year, they’re so grateful that they’re able to spend, three, three to four weeks mostly with their family, where they’re working half days instead of full days, or they’re having Saturday, Sunday, Monday, Tuesday, Wednesday off, yeah. That’s been huge. So needless to say. We just plan for the first 11 months. And it sounds super simple. You’re really selling one more job. That is our goal every month. We’re going to sell one more job than we did last, last week or last month or last year, and that will cover our backend.

Awesome.

Matt Foreman: so You briefly touched on it, but, and this is going to be the question that a ton of other business owners are always looking for. A strategy or an extra leg up on is what is your It’s going to be around employment. What are your thoughts on the struggles that lawn care, landscaping, just green industry companies face as it relates to finding employees, retaining employees.

What are you ultimately looking for and how do you retain the best employees that

Cameron Gaskin-Aukett: come through your door? So a few things we started doing, man is we would vet people off indeed. We would pay for indeed. Most people would do it free, paid for indeed. And we allow these candidates to understand that this is not a, this is not a job that pop, from station to station or, company to company, when you come in here, you’re going to make a good living salary.

Yeah. Here’s what we need out of you. Here’s very specific marks that we need out of you. We’re going to make sure that there is a list that you need to follow. And various, specific parameters. And if you can’t abide by that come your 90 day, unfortunately, this is a business and you’re out. I could love you to death.

Business is black and white and you’re out. So having very strict standards I thought would push a ton of people away but instead what it’s done is it’s incite a lot of excitement between the guys that are coming in It’s hey, I know that johnny is making 70 000 I know that i’m only making 60.

How do I get to 70? So now we have conversations between the both of them and it’s johnny has you know a cdl license Johnny knows a little bit more about this specific area than me. Let me go and learn that real quick because I know that they will pay me as an incentive in order to do that.

Most people unfortunately to say don’t talk about, don’t talk about the money at work. Don’t go over here and talk about your salary. Cause that’s going to, incite a ton of problems between the guys. No, in fact. I’ll be the first one to tell you, Hey, the company is doing really well.

I want to make sure that you continue to get paid really well. Here’s how we’re going to do it together, right? And that’s allowed the guys who are working for us to understand like this is a family unit. The better the company does, it doesn’t mean the better that Cam does. It just means the better that we do.

So now all of a sudden, instead of being like, man, Cam’s making all this money because he’s the owner and yada, yada, yada. Now all of a sudden it’s did from the ground up actually have a 300, 000 a month? Absolutely. They did. Boy, do I know that the end of this year, we’re going to get a massive bonus.

Like I’m so excited for that. But that also does it, it allows these guys to understand that they have something to look forward to besides just having weekends and, holidays paid and the whole nine yards, they have something to look forward to at the end of the year that they can then bank.

Their Disney trip or, their wedding ring. I just had a gentleman last week go and buy a wedding ring for his wife off of a, off of a job that he did. Well done. Yeah. We made a ton of profit. Hey man, here’s profit sharing off you go. So we’ve really tried to, excite these guys in terms of not only money, but also bringing a family atmosphere in an area where it can be somewhat competitive to keep these guys rolling.

I also have always made sure that my guys don’t have any previous priors. And that again, is known in the industry where they have. Some sort of background as crazy as it is, man. People are creatures of habit and I 100 percent sure I want to make sure that when a customer is paying 120, 000 for a project, they are getting 120, 000 projects with the most top notch professionals possible.

Matt Foreman: Yeah, and that, that’s, yeah, that’s awesome. And yeah, you got to you got a lot of people that you have under your belt. Your reputation’s on the line. Not just the company, which is obviously a part of it, but you as the business owner. But, that being said, there is the thing that’s also on the line is Your reputation in the good sense.

So you can look at it like, man, you just helped somebody grow the relationship, help somebody get married. That’s gotta be such a good feeling as a business owner. It’s man, obviously I don’t want to take the wind out of that guy’s sale that he did this, like he did the hard work, he saved the money.

He got the ring, but if it wasn’t for you, I’ll beat on your drum all day and say, dude, congratulations. That’s awesome. Like you’re. You’re helping people like live like a really good life and that’s what it is when it comes to hiring good quality employees is like you want to know that yeah you obviously have that family mentality but it’s not just a Hey, I’m going to stop here for a year while I get my reins about me and move on to a better career.

It’s no, this is, and could be a very long sustaining career that is very lucrative very rewarding. And then not only that, the camaraderie that comes with that that just can’t be replicated. So that’s awesome, man. And kudos to you. I know that it’s the, it’s probably the biggest struggle in the industry right now is.

Recruiting and maintaining those high quality employees. I think you’re doing a freaking awesome job, man. Yeah, just to wrap it up. What I want to do and again, this is first podcast. So hopefully we get better at this, but I really want to ask. What kind of advice you would have, if any just maybe one, possibly two tips that you would say to somebody that’s just starting out.

They just got, they just made the realization like, Hey, I know I’m a hard worker. I can get into this. They’re probably starting in a very similar fashion that you started in. What would you say to them to get them from competing with. Every other Chuck in the truck to actually standing out building route density or actually commanding five figure

Cameron Gaskin-Aukett: jobs.

Yeah, man, I could talk about this. I’m glad you said two points. I could talk about this for the next hour. If you let me. Honestly, two big things that stick out to me. The first thing is going to be I went directly to my suppliers. I understand that most people in this industry and it could be wrong, somewhere up north, but at least here in Florida, most people who are going to work out Or work for themselves have already worked for another landscape company beforehand.

And they already have connections with the other landscape company. And the connections that I’m talking about are all your other suppliers. So we need to think big, big picture here. I went to every one of my suppliers and I went, I said, Hey, I am starting something new. It’s going to be, just through me.

I’m not taking anything away from my last company. By all means. I know you guys have, your referrals and whatnot that are going through them. But if anything slips through the crack. Please let me be the first one there. I will make sure that you guys continue to get all of my business. Cause I love you guys as people.

And I 100 percent will stand behind your company. But if you have anything by all means, please allow me to be the first one who gets a nab at it. And I promise you that, it’ll be a hand feeding a hand. We have a company that supplies my sod here in Florida that actually does landscaping and lawn maintenance along with it.

And for the longest time, my, my ideology was like, Hey. These people are my competitors. Turns out this was my largest and still is my largest referral partner. ’cause they have a minimum. And their minimum for them is somewhere between, or my minimum when I first started out was like 500. Yeah. So for them it was, we can’t touch this project, but when send it over to Cam, knowing that he’ll come back and buy the soccer, that’s awesome. The second one, man, that has been really big for me is joining a network. As crazy as it sounds, I was the largest proponent of, if I take myself out of.

Out of the truck, man, nothing’s going to get done. What this allowed me to do though, is change my mentality instead of, Hey, instead, I need you guys to run this route where I need you guys to fix this project, where I need you guys to start this project without me, because come Thursday morning, every single week from here until the end of time, I’m not going to be here.

So how do you guys become more self sufficient and start solving problems yourself? That’s so now I allow them to start thinking like, Hey. Shoot. Give me a whole route. How about you let me go and start all the projects? How about you let me manage this for you? And then on the flip side, it allowed me to get in front of another 60 to 80 people every single week who have now become more of my referral partners.

It has been night and day. If people are not currently doing any sort of networking especially around your very central location that you work please, your service areas are big for you, but how else do you better get your name out to your service areas? Meet with 60 to 80 of those professionals every single week, get to get, allow them to get to know you as a professional, you as a man, you as a woman, you as a person, rather than just a thing that you’re bringing to the table or a service that you’re bringing to their yard, by all means, they’ll buy from you, just them alone will buy from you, hand, foot, mouth, let alone all of their referrals and the people they know, what they say is that one person knows another thousand people.

So imagine if you have 60 of them, so now you have 60 times a thousand. So what can you do with 60, 000 people now that know who you are, know your name, and they live damn near in the same area that you already service. It’s night and day, man. Absolutely. Night and day. Yeah,

Matt Foreman: that’s awesome. That, and that’s really good.

One, you are empowering your employees. This makes them feel more part of the team, more invested in the company, actually valued, which they definitely are. It trains them even more. It’s a huge weight off of your shoulders and a relief that you can now trust your employees. To do things that you previously never trusted them to do, it frees up your time.

And so now you can be working on the business rather than in the business. And yeah, so that’s, yeah, that’s super good advice that just something that people can take away. Yeah, I’m sure there’s that huge leap of faith there. It’s this is your business. This is your baby. It can be tough sometimes to trust other people with its name and reputation, but if, and when you do as you should if you’re going to be growing this to seven figures and beyond doing that, empowering your employees to to their capacity is it’s definitely going to be a game changer.

So yeah, that’s awesome. I appreciate you sharing that, man. Now I’ll tell you

Cameron Gaskin-Aukett: very quickly, the biggest blessing that we have. Because we work outside is that anything that we do can be fixed, man. So you gotta let go to let grow, right? Yeah. You can always fix it. I’ll go back tomorrow and fix it, but let me get in front of some people first.

Matt Foreman: That’s awesome. Cool, man. I think that pretty much wraps everything up. I I appreciate you joining me on the podcast here. We’re definitely gonna have you back once we dial this in a little bit more, but I really do I really think it was a good podcast. I think it was great hearing from you.

You definitely have a ton of insight. And I’ve loved watching your journey over the years. You were just an incredible person. You’re doing incredible things. And it’s definitely my honor to one call you friend, but to get to talk to you, have you on this podcast, have you as a client of mine and also be a client of yours.

So thank you so much, Cameron. I appreciate you. And yeah, we’ll definitely be talking a lot more.

Cameron Gaskin-Aukett: Man, thank you so much, brother.

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